IGAD urges Public Media to Expand Regional Coverage to Tell Own Stories, Achieve Common Goals

The Intergovernmental Authority on Development (IGAD) urged media of member states to expand regional coverage to tell their own stories in the region and achieve common goals and objectives.

During IGAD Member Sates National Public Media Meeting in Djibouti today, IGAD Executive Secretary Workneh Gebeyehu urged the national public media to expand their coverage to tell our own stories and achieve the common goals and objectives.

He presented different media, including ENA, for the excellent services they have provided.

“I encourage you to widen your coverage beyond the national boundaries and go regional to tell our stories to each other and to the rest of the world,” Workneh said, adding that it is in this respect that IGAD brought them together to the meeting.

He further encouraged them to keep on reporting about the challenges the IGAD region is confronting to in such a way that the people are made aware of these challenges for the purpose of addressing them.

“You are the shapers of opinions, the influencers towards one direction or another, the makers of kings and queens,” he noted, reminding that “modern history has registered numerous instances where media had a direct and obvious effect on the fate of communities, peoples and countries.”

On the occasion, the executive secretary appreciated RTD, ENA, EBC, SSBC, KBC, UBC, SUNA- for the excellent services they provided for his State of the Region Addresses in 2021 and 2022.

Aligning with the call from IGAD, the Ethiopian News Agency (ENA) is aiming to expand its offices into neighboring countries such as Djibouti and Kenya, it was learned.

Established in 1942, ENA dispatches multimedia news content in 6 languages and works in partnership with different international news outlets such as Xinhua, Anadolu, and Sputnik.

ENA has also completed a new state-of-the-art media complex with a view to launching broadcasting services in the coming few months.

Source: Ethiopian News Agency